Primare CD35

HiFi+, UK, October 2021
HiFi+ Innovation Award 2021

Primare have received an Innovation award from HiFi+ with the following citation:

“First founded in 1985 by industrial designer Bo Christensen, Primare’s is perhaps one of the most recognisably Scandinavian brands in audio. Its combination of minimalism and good performance all point to a Swedish brand.

So, when Primare uses a Swedish word to describe its ethos, perhaps we shouldn’t be too surprised. That word is ‘Lagom’ (pronounced ‘laah-goam’) and roughly translates to ‘just the right amount.’ In Primare’s world this means keeping everything in balance, harmony and proportion, and that the music – rather than the technology or the box in which it comes – should be the focus of audio.

Salon AudioVideo. Russia, March 2021
I35 and CD35

“But the most interesting thing is that, choosing an intermediate solution (I35 only with DAC, and CD35 – in the full version, with a network board), but while having to pay a bit extra, you get the most flexible option. First, the system has two different DAC characteristics… Secondly, with additional digital inputs, it is possible to use not only more sources, but also alternative signal paths between the amplifier and the universal network CD player (one of them can be configured by cables specifically for some musical genre). After all, the SM35 Prisma streaming board can be moved from source to integrated if you want to try out a different configuration or part with the CD player altogether.”

EISA, International, August 2019
EISA STEREO SYSTEM 2019-2020 PRIMARE CD35/I35 PRISMA

“Recipient of a previous EISA Award, Primare continues its winning ways with this I35 amplifier and CD35 Prisma CD/network player. The amplifier is a simple, but fabulous- sounding, all-analogue design that delivers plenty of power using the company’s UFPD 2 amplification. Its modular design means you can add Primare’s DAC stage, and the Prisma network/multi-room module, when required. The CD35 Prisma CD player is also fully networked, offering wired and wireless connectivity for AirPlay, Bluetooth and Spotify Connect, as well as Chromecast built-in to access thousands of streaming services. This is so much more than a simple CD player/amp system: It’s the future of hi-resolution home hi-fi.”

Stereo I Kolorowo-Underground, Poland, May 2019
I35 Prisma + CD35 Prisma: Primare I35 Prisma and Primare CD35 Prisma

“I35 Prisma illustrates the soul and sense of music with high tonal grip and low sibilance, nicely paints vast music landscapes and, at the same time, provides a naturally fast, transparent and agile sound. What’s more, the Swedish integrated has an inexhaustible ability to “revive” recordings. For example, on the album Keith Jarrett Trio “Somewhere” (ECM – 2009) the piano of the Steinway Grand Master, vibrating Peacock double bass strings, and DeJohnette’s delicate hi-hat drums were clearly present in the room, creating thus a perfectly balanced picture rich in detail and texture, providing the perfect insight into the emotional core of trio music.”

HiFi Musik, Sweden, April 2019
Effortless streaming – Primare’s new talents

“I have myself never heard a amplifier in this price class that sounds so explosive and powerful in the low end, yet sounding so subtle and detailed with precision.”