Primare DD15

HiFi+ Innovation Award 2021

Primare have received an Innovation award from HiFi+ with the following citation:

“First founded in 1985 by industrial designer Bo Christensen, Primare’s is perhaps one of the most recognisably Scandinavian brands in audio. Its combination of minimalism and good performance all point to a Swedish brand.

So, when Primare uses a Swedish word to describe its ethos, perhaps we shouldn’t be too surprised. That word is ‘Lagom’ (pronounced ‘laah-goam’) and roughly translates to ‘just the right amount.’ In Primare’s world this means keeping everything in balance, harmony and proportion, and that the music – rather than the technology or the box in which it comes – should be the focus of audio.

HiFi+, UK, September 2020
DD15, SC15 Prisma, R15, I15 MM: Primare 15 System

“For my part, I’d be happy with the system whichever way it was put together… In other words, if you want to keep your options open and have all of those options sound good, don’t be surprised if all your electronics end up with a Primare logo on the front.”